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Company Profile

Welcome to Better Leader, your one-stop destination for premium custom fishing rods and reels. We are a leading supplier in the fishing industry, committed to providing anglers with top-quality, tailor-made fishing equipment that enhances their fishing experience.

Company Development Process

1992 to 1999
Our Company is formed
topline factory

with the growth of our domestic business and under the support of Chinese export policy, Our company was actively expanding and stepping into the international market establishing our own brands – Topline Tackle,ORJD,Balanzze.

In 2000S
Rapid development

From that time, our products were shown frequently in lots of domestic and international outdoor products and fishing tackle exhibitions. The companys fishing products have seen an excellent level of sales among North America, Europe, Southeast Asia and other overseas markets.

Until 2019
Sells well all over the world

Until 2019, the value of exports has reached up to 10 million US Dollars, our technical and management team has visited more than 10 countries, making lots of cooperative partners throughout Europe, America and Southeast Asia.

By the end of 2025
Bright future

By the end of 2025, the company will aim at reaching the operation revenue up to more than 50 Billion yuan and rank among the top domestic and international trading companies, integrating producing and trading, providing customers with the most comprehensive and professional services and products.

Our Vision

At Better Leader, our vision is to be the preferred choice for anglers seeking exceptional custom fishing rods and reels. We strive to combine innovation, craftsmanship, and personalized service to create products that not only meet but exceed our customers’ expectations.

Our factory and equipment display

Quality Craftsmanship

We take immense pride in the craftsmanship of our fishing rods and reels. Every product that leaves our workshop is meticulously handcrafted by skilled artisans with a passion for fishing. Each detail is carefully considered to ensure optimal performance, durability, and aesthetics.

Customization for You

We understand that every angler has unique preferences and requirements when it comes to their fishing gear. That’s why we offer a comprehensive customization service. From selecting the perfect materials to choosing the ideal length, action, and grip, we work closely with our customers to create fishing rods and reels that perfectly suit their fishing style.

Innovative Design

At Better Leader, we are constantly pushing the boundaries of fishing equipment design. Our team of engineers and designers consistently innovates to bring cutting-edge technologies and features to our products. We aim to provide anglers with the latest advancements in the fishing industry, enhancing their fishing performance and enjoyment.

Wide Product Range

Our product range includes an extensive selection of fishing rods and reels for various fishing techniques and species. Whether you’re a freshwater bass angler, a saltwater enthusiast, or prefer fly fishing, we have the perfect custom solution for you. Our products cater to anglers of all skill levels, from beginners to seasoned professionals.

Our fairs and guests


① Must-Have: A Fishing License. This item is undoubtedly the most important of all your tackle box items.

② Stock Up on Extra Line.

③ Carry Extra Hooks.

④ Bring Bobber Float.

⑤ Don’t Forget the Sinkers.

⑥ Stock Up on Swivels.

⑦ Bring Some Spinners, Hard and Soft Bait.

⑧ Tools.

From stout close-quarter fishing rods to long casting poles, rods range anywhere from 4–14 feet! Rod length has a big impact on how far you can cast. Longer rods typically make for longer casts, but they’re a lot harder to maneuver. On the other hand, shorter rods give you a lot more control. Shorter rods are also more powerful, so if you’re gunning for large fish, this is the way to go. For beginners, most anglers will agree that a 7′ fishing pole is a good all-round choice.

Fishing rods are made out of fiberglass, graphite or composite (a mixture of the two).

Fiberglass: The durability and relatively low price of fiberglass rods makes them a good choice for newbie anglers. But using them doesn’t come without a price. Because of their pliable nature, fiberglass rods provide limited feedback, and that makes lighter bites a lot harder to detect. They’re also relatively heavy, making them less than ideal if you’re fighting fish for a long time.

Graphite: If you ever looked at a graphite rod, you probably noticed those IM6, IM7, and IM8 markers. These are identifiers for different degrees of stiffness, a.k.a. modulus. The higher the modulus, the stiffer the material. In other words, with a stiffer graphite, a manufacturer can use less material to achieve the same stiffness. What that means for you is a lighter rod. The great thing about graphite rods is that they’re very sensitive to bites. This, along with the lighter weight, can make casting and overall handling a real joy. But it’s not all sunshine and rainbows with these rods. Because they’re stiffer, graphite rods can be a lot more brittle, too. Another drawback is the price, which is often steeper compared to a fiberglass rod of the same class.

Composite: A mixture of graphite and fiberglass, composite fishing poles give you all the flexibility you need without adding much weight or sacrificing sensitivity. Because they’re so versatile, composite rods are a great choice if you’re used to fishing a variety of different waters. As you’d expect, composite rods are the most expensive variety out there.

One of the most efficient and productive methods of sport angling is to use natural baits, or live bait. Natural baits are effective because of their familiar texture, odor, and color, and require a relatively simple presentation. They are generally most effective when acquired locally, outweighing any hassles involved in obtaining them.

Each reel has advantages and disadvantages. Spinning reels are easier to use and recommended for beginners. A baitcast reel is better for using many of the lures. They hold up longer under constant use. There are many anglers using both types of reels. It comes down to preference in many cases.

Casting is the act of throwing bait or a lure using a fishing line out over the water using a flexible fishing rod. Remember that perfect casting is performed through wrist action, never use your shoulder or arm to cast. Casting techniques vary with the type of fishing involved

  • The best times to fish are when the fish are naturally most active. The Sun, Moon, tides, and weather all influence fish activity. For example, fish tend to feed more at sunrise and sunset, and also during a full moon (when tides are higher than average).
  • One hour before and one hour after high tides, and one hour before and one hour after low tides. Inland, the times for high tides correspond with the times when the Moon is due south. Low tides are halfway between high tides.
  • During the “morning rise” (after sunup for a spell) and the “evening rise” (just before sundown and the hour or so after).
  • During the rise and set of the Moon.
  • When the barometer is steady or on the rise. (But even during stormy periods, the fish aren’t going to give up feeding. The smart fisherman will find just the right bait.)
  •  When there is a hatch of flies—caddis flies or mayflies, commonly.
  • When the breeze is from a westerly quarter rather than from the north or east.
  • When the water is still or slightly rippled, rather than during a wind.

Bobbers serve as indicators when a fish has taken the Fishing Bait.

Floats are used to keep baits off the bottom and to assist with detecting a bite. The float should be just large enough to do the job; if the float is too large, the fish will feel it and may not become hooked.

Our factory and equipment display

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